Telecom & Media
Price Setting Process & Strategies
A Pricing Strategy That Maximizes the Price Lever and Drives EBITDA
Using Pricing Analytics to Drive Profitability
The Northridge Group’s pricing analytics model helps clients achieve in-year revenue gains of 3-5%.
How We Can Help
Working side-by-side with your team, our experts will analyze your existing processes and tools to ensure alignment between pricing strategy, price setting and price execution. We’ll help you develop a pricing infrastructure that captures real-time marketplace intelligence to enable quicker decision-making, faster time to market and improved communication across the organization. We’ll also help you implement our pricing system to better maximize your revenue and margin opportunities.
These adjustments to your overall pricing methodology generate realized value and profitability, as price improvements flow directly to the bottom line. The Northridge Group’s commitment to helping implement enhancements to and providing end-to-end support for your pricing system enables your organization to fully leverage optimal pricing.
Product Pricing Strategies
The Northridge Group uses pricing analytics to leverage four interdependent components that, when optimized together, enable an organization to drive revenue.
Pricing Strategy
We start with a strategy that creates alignment across the corporate objectives and builds communication channels to facilitate the dissemination of pricing goals down the stack.
Price Setting
We focus on ensuring your decisions for price are proactive and based on strong market-based intelligence.
Price Execution
We ensure you’re maximizing daily sales transactions and increasing value by homing in on the sales behaviors and understanding the issues and trends that are occurring real-time.
Pricing Infrastructure
Finally, infrastructure wraps around all three components to certify the systems, processes and organizational structure is in place to support your optimized pricing system.
Our Approach
Pricing Methodology
The Northridge Group leverages the four components of pricing excellence—Pricing Strategy, Price Setting, Pricing Execution and Pricing Infrastructure—to optimize pricing capabilities that will drive revenue/margin to your bottom line. We’ll ensure you have a pricing strategy that aligns with the goals of the business, price points and promotions that are market-based; in addition to having a process that minimizes price variability among daily transactions. This is achieved by creating a pricing infrastructure that captures real-time marketing intelligence and disseminates that information to all levels within the organization.
The end results are improved sales velocity, faster speed to market and increased win rates.
Northridge Success
Global Enterprise Achieved $400M in Network Cost Savings Through a Multi-Year, Multi-Pronged Cost Improvement Plan
A global enterprise requested a fresh look at its network cost structure to identify an approach for achieving best-in-class cost profile. Northridge was engaged to perform a cost analysis and to develop an implementation roadmap for delivering best-in-class network cost performance.
Northridge Perspectives
The Crucial Connection Between CX Tech & Training
Customer Experience (CX) technology is evolving rapidly, leaving many businesses struggling to keep pace. Companies that focus on people, process, and technology have not only adapted but thrived.
Understanding the connection between technology and training is important for a successful contact center. This includes AI, cloud, and other technologies. It also involves investing in training, change management, and clear processes to support the technology.
A 4-Part Process to Achieving Optimal Network Connectivity & Cost Efficiency for Telecom Carriers and Businesses
In today's business landscape, reliable network connectivity is essential for seamless operations and effective communication. This burdens both telecommunications carriers and businesses by requiring them to carefully balance network performance and cost efficiency...
The Art and Science of Fiber-Build Modeling
The wireline telecommunications industry is enjoying increased demand for fiber broadband services, which is great for the asset utilization of previous investments, but also points to the need to expand their fiber networks before another entity enters the market...
Northridge’s Telecom & Media Consulting Solutions
Let’s Talk About Your Organization
With experience across nearly every industry, non-profit and governmental agency, we have the team to help you grow.
