Data & Analytics

Competitive Benchmarking

Gain Data Insights through Competitive Benchmarking

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CX 2023 Report Booklet

The Northridge Group’s State of Customer Experience 2023 research report reveals a surge in preference for online agent chat versus phone amongst 18-35-year-olds—the first time online chat has eclipsed phone!

CX 2023 Report Booklet

Our Approach

Providing seamless and innovative Customer Experiences that favorably compare to your competition can seem like a daunting task.

Stay ahead of the curve by ensuring you have the right data and analytics in place to measure your performance versus the competition.

Northridge works with organizations to extract data and unearth valuable insights, enabling their leaders to make smart decisions that positively impact their customers and their bottom lines.

Measuring Competitor Performance

Our Competitive Benchmarking services utilize data analytics to compare an organization’s performance to that of its competitors. The resulting insights drive operational and marketing adjustments that improve customer acquisition, retention, and product development initiatives.

Our Competitive Benchmarking services focus on data first and include a variety of methods of data point collection:


research and administration analytics

Customer Experience research tactics

(surveys, mystery shopping, interviews, focus-groups, speech and text analytics)


UI, and performance metrics

leveraging data

Northridge Insights

Leveraging Data to Mine Insights and Deliver Value

In this article, The Northridge Group presents a four-part framework that educates business leaders on how to turn structured and unstructured data into meaningful insights that inform decisions, drive actions, and result in measurable business outcomes.

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Northridge Perspectives

Artificial Intelligence in Healthcare: Knowing AI Ethics

Artificial Intelligence in Healthcare: Knowing AI Ethics

The healthcare industry stands on the precipice of change, facing a series of interconnected challenges that strain the entire healthcare system. These existential pressures include: Rising rates of chronic/co-morbid conditions Resource constraints including clinical...

The Transformational Power of Quality Monitoring

The Transformational Power of Quality Monitoring

How a robust QM program can remake the CX. This article was originally published on Contact Center Pipeline and can be viewed here. As customer expectations and channels for outreach continue to evolve, the contact center is becoming more and more complex and...

Additional Data & Analytics Services

Data Integration for Business Process Redesign

Contact Center Speech Analytics

Customer Churn Analytics

Voice of the Customer

Let’s Talk About Your Organization

With experience across nearly every industry, non-profit and governmental agency, we have the team to help you achieve your goals.

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