Data & Analytics
Competitive Benchmarking
Gain Data Insights through Competitive Benchmarking
Our Approach
Providing seamless and innovative Customer Experiences that favorably compare to your competition can seem like a daunting task.
Stay ahead of the curve by ensuring you have the right data and analytics in place to measure your performance versus the competition.
Northridge works with organizations to extract data and unearth valuable insights, enabling their leaders to make smart decisions that positively impact their customers and their bottom lines.
Measuring Competitor Performance
Our Competitive Benchmarking services utilize data analytics to compare an organization’s performance to that of its competitors. The resulting insights drive operational and marketing adjustments that improve customer acquisition, retention, and product development initiatives.
Our Competitive Benchmarking services focus on data first and include a variety of methods of data point collection:
Design
research and administration analytics
Customer Experience research tactics
(surveys, mystery shopping, interviews, focus-groups, speech and text analytics)
CX
UI, and performance metrics
Northridge Insights
Leveraging Data to Mine Insights and Deliver Value
In this article, The Northridge Group presents a four-part framework that educates business leaders on how to turn structured and unstructured data into meaningful insights that inform decisions, drive actions, and result in measurable business outcomes.
Northridge Perspectives
People, Process & Technology and the Intersection of AI: Part 3
In Part 3: Leslie O’Flahaven talks about how AI will impact how agents communicate with customers and the impact it will have on CX scores.
People, Process & Technology and the Intersection of AI: Part 2
People, Process & Technology – and the Intersection of AI: Part 2
People, Process & Technology and the Intersection of AI: Part 1
People, Process & Technology – and the Intersection of AI: Part 1
Additional Data & Analytics Services
Let’s Talk About Your Organization
With experience across nearly every industry, non-profit and governmental agency, we have the team to help you achieve your goals.