Contact Center Management
Customer Journey Mapping
Analyzing the Customer Experience from Beginning to End Using Customer Journey Mapping
The Northridge Group’s State of Customer Experience 2023 research report reveals a surge in preference for online agent chat versus phone amongst 18-35-year-olds—the first time online chat has eclipsed phone!
Your customer journey is a path created by data.
Our approach is to listen to that customer data, rigorously analyze it and apply in-depth knowledge of your industry and unique culture to create actionable, lasting solutions. That’s how we do business every time.
How Journey Mapping Transforms Your Customer Experiences
The Northridge Group’s journey mapping process enables clients to truly see themselves through the lens of their customers at each phase of their journey. We help you understand the stated and unstated needs of your customer, identify and resolve their current pain points and focus on the key Moments of Truth where there is an opportunity to ‘wow’ your customers with your service.
As part of our customer journey mapping process, we’ll work collaboratively to:
the Customer Experience from the customers’ perspective and in their terms.
experiences across all customer segments and functional teams.
it simple and reflect the actions, thought processes and emotions at each step.
reflect what is happening vs. what is supposed to happen.
multi-disciplinary workshops to gather information across all departments.
business SMEs and functional experts to gather insights.
key Moments of Truth and key metrics for incremental improvement.
many different data sources to quantify the frequency and quality of the experience.
State of Customer Service Experience Report 2020-2021
In today’s marketplace, reducing customer effort is one of the most effective ways to drive growth and ensure loyalty. The COVID-19 pandemic intensified the need for companies to make the Customer Experience as effortless as possible. Online shopping and digital tools have become the ”new normal” and the need for self-service options enabling faster, easier ways to contact companies for service issues and inquiries has never been greater. The challenges this digital transformation presents for companies will continue post-pandemic, yet most companies are not adequately prepared.
Our Comprehensive Journey Mapping Process
We’ll navigate you through the entire customer journey. Here’s our map:
Analyze Current Customer Experience
We conduct an end-to-end assessment of the current-state of your Customer Experience, identifying pain points and discovering key Moments of Truth to drive differentiation.
Quantify & Prioritize Initiatives
We use that data to understand what eliminating those pain points means. We’ll prioritize these initiatives to maximize ROI and balance short- and long-term focus.
Design, Innovate & Align Organization
We incorporate the elimination of these pain points into the Customer Experience design. We’ll set up your teams to succeed today and in any future initiatives.
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