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Case Studies / Advanced Data Analytics

Linear Video – Cost Analysis Example: Doing More With Less Than Rapid Development Team

Media Industry


  • Lack of analytics prevented visibility into consumer-specific viewership behaviors for a national television services company


  • Analyzed 3 billion viewer records in 4 markets across 12 months
  • Supplemented data with viewer package and content contract terms
  • Created an actionable roadmap to manage costs based on channel viewing relationships
  • Performed work in less time and for lower cost than internal rapid development team
  • Output was a successful proof of concept for on-going application development rationalization

Business Impact

  • Quantified $2.3B of “cost no value” with viewer-specific data
  • Itemized cross-functional implementation requirements

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