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Case Studies / Advanced Data Analytics
Linear Video – Cost Analysis Example: Doing More With Less Than Rapid Development Team
Media Industry
Challenge
- Lack of analytics prevented visibility into consumer-specific viewership behaviors for a national television services company
Approach
- Analyzed 3 billion viewer records in 4 markets across 12 months
- Supplemented data with viewer package and content contract terms
- Created an actionable roadmap to manage costs based on channel viewing relationships
- Performed work in less time and for lower cost than internal rapid development team
- Output was a successful proof of concept for on-going application development rationalization
Business Impact
- Quantified $2.3B of “cost no value” with viewer-specific data
- Itemized cross-functional implementation requirements
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