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Best Practices For Reducing Customer Effort To Drive Brand Loyalty

BY: Pam Plyler, Matt Dixon and Ted McKenna

The Northridge Group’s Pam Plyler and Tethr’s Matt Dixon and Ted McKenna will share valuable research insights that identify drivers of effort, explore the disconnect between consumers and business leaders, and highlight actionable best practices that can be leveraged to improve customer effort.

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Recent Blog Posts

Customer Effort Matters [Infographic]

How easy is it for your customers to get their issues handled efficiently? The Northridge Group’s 2020 State of Customer Service Experience report found that customers find it difficult to contact a brand and are frustrated by negative customer service experiences....

Impact of COVID-19 [Infographic]

The COVID-19 pandemic has intensified the need for companies to make customer experience as effortless as possible. Northridge’s annual State of Customer Service Experience 2020 report indicates that online shopping and digital tools are becoming the “new normal” and...

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During the COVID-19 crisis, The Northridge Group is here to support and serve our clients. If you are struggling with the increased challenges of meeting your customer service needs or enabling your workforce to work from home, we are here to help.

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