Leveraging Data to Mine Insights and Deliver Value

Data tells a story. Each raw data element looks and behaves differently, and data elements often live in discrete systems that don’t communicate with one another. Disparate, unstructured data is difficult to use. One source of data alone can be challenging enough to parse – and between integration and implementation, business leaders who partner with third-party vendors are often left with a platform representation of data, but not educated on how to use the output. Vendors claim to be one-stop-shops but often fall short. Moreover, analyzing multiple sources of data can feel like sifting through a junk drawer only to grab a handful of hard candies, extra buttons, and – if you are lucky – a few pennies.

In this article, The Northridge Group presents a four-part framework that educates business leaders on how to turn structured and unstructured data into meaningful insights that inform decisions, drive actions, and result in measurable business outcomes.