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Much has been written about digital transformation and its impacts – both on our personal lives and from a business perspective. The digital transformation has changed how we communicate, how we shop, how we manage our homes, how we get answers to our questions, how we analyze data, as well as how we perform work.

When we think about how business processes get performed in a digital world, we often zero in on mechanization of manual tasks and the power of software to replace human activity in the delivery of goods and services. Yet, there have been other changes in the front end of our business processes that have occurred with the advent of digital capabilities – specifically changes in the sales process in a digital world.

In this white paper, Northridge CEO, Therese Fauerbach discusses how the speed of today’s sales affects the way businesses should approach sales and marketing. Read the white paper here.

Marketing and Sales efforts have shifted with the advent of digital technology.








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