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Case Studies / Digital Marketing

Digital Marketing Assessment Achieves Enhanced Online Brand Awareness & Marketing Cost Savings

Digital Marketing

Scope

  • A small automotive company experienced a reduction in new customer acquisition through both traditional and digital marketing initiatives. Northridge identified opportunities for improvement to increase brand awareness online. Challenges included:
    • Underleveraged social media that lacked diversity in content and user engagement
    • Multiple vendors performing either overlapping or unproductive processes, limiting cost effectiveness
    • Low or nonexistent Google search rankings in local markets
    • Structural and SEO challenges tied to the company website
    • Underutilized website and blog content

Results

  • Northridge analyzed all aspects of the digital marketing experience and provided a roadmap of recommendations focused on the following areas:
    • Optimize website by enhancing and updating content, link building, and making structural changes on the back-end for better user functionality and optimization for Google.
    • Improve productivity by streamlining vendors and minimizing redundancies in performed tasks.
    • Enhance social media presence by utilizing a variety of content naturally produced by the company.
  • Northridge’s recommendations amounted to an estimated savings of $13K annually.

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