Create a strong digital presence that not only engages current customers but helps you acquire new ones.
In an era of online dependence, buyers are increasingly reliant on digital channels when researching and purchasing products and services. In fact, most consumers complete the purchasing cycle online without ever making contact with a brand’s representative. As customers migrate to digital channels due to preference or necessity (such as the need created by COVID-19), it’s critical that your brand’s online presence is not only discoverable but optimized for new customer acquisition and engagement.
Your Customers are Online. Make Sure Your Brand is Their First Choice.
Data shows that 74% of buyers conduct more than half of their research online before making an offline purchase. An optimized digital strategy is no longer a “nice to have” – it’s a “must have.” Whether you have an existing online presence that’s just not achieving desired results or are just beginning to build one and need some guidance, Northridge’s consultants can help you develop or refine your marketing approach to ensure your digital storefront drives website traffic, quality conversions, and customer engagement.
Transform Your Digital Marketing Strategy
A solid digital marketing plan should leverage digital tools to amplify your marketing efforts. It’s what marketers now refer to as “MarTech,” the blend of marketing and technology. But like any good builder will tell you, it’s important to pick the right tools for each job. Our team of consultants has built digital marketing practices from the ground up and knows what tools to use and how to use them to achieve better results for the least amount of investment. It’s what we’ve been doing at Northridge for more than 5 years and it’s how we’ve continued to help clients in all industries.
Through our digital assessment, competitive analysis, and knowledge of digital marketing best practices, we offer actionable insights and solutions that focus on low effort, high return impacts to optimize your digital presence.
Some of our core digital marketing services include:
- Social Media Management
- Search Engine Marketing (SEO, PPC)
- Website Analytics & Optimization
- Marketing Analytics
- Email and Text Campaigns
- Conversion Rate Optimization
Case Study: Digital Sales Channel Effectiveness
Our Results Speak to the Value of Digital Marketing
of Northridge revenue originated from digital leads
of our RFP leads came from digital sources
Recent Blog Posts
If you peruse business management literature, you’ll find no shortage of conversation about Digital Transformation. Yet for all the hype, there is little specificity about what it means to be digitally transformed. So, for many of us, it’s easy to conclude that if...
Many small businesses are struggling as a result of the COVID-19 crisis and its impact on the economy. As I reflect on the other three recessions I have faced in my career, the best advice I can offer these businesses is to focus their energy on their employees,...
Doubling Down on Digital Marketing
The COVID-19 pandemic is rapidly accelerating the pivot to digital, forcing businesses to revisit and even REIMAGINE their strategy. Join us as The Northridge Group’s Katie Francis and Jessica White share how & why small businesses should double down on digital marketing