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Senior Director, Marketing & Analytics
Katie began her consulting career at The Northridge Group more than 10 years ago. In her current role as Senior Director of Marketing & Analytics, she has successfully designed and developed digital marketing solutions for The Northridge Group and its clients. She has been instrumental in developing Northridge’s digital marketing program and leading digital marketing campaigns to effectively communicate the firm’s value proposition to the marketplace. She leverages her experience and skillset by assisting clients optimize their digital presence to improve brand awareness and increase new client acquisition. Her experience in both data analytics and journalism uniquely positions her to combine metrics with compelling content for an effective digital marketing approach that drives measurable results.
Prior to being named Marketing Director in November 2015, Katie successfully performed several diverse roles within Northridge – Analyst, Consultant, and Quality Monitoring Client Services Manager. As an analyst, Katie had responsibilities for supporting Northridge’s pre-sales and sales operations, conducting competitive research, market trend analysis, and industry benchmarking. As a Consultant to Northridge’s premier global customers, Katie excelled at connecting with clients on a working level, unearthing data flaws and process issues that instilled confidence and credibility among her client peers and building acceptance of Northridge recommendations from the ground floor. As the Client Services Manager, Katie skillfully supervised the internal operations team while delivering client-focused insights and data-driven recommendations. Katie received her bachelor’s degree in Broadcast Journalism from the University of Illinois at Champaign-Urbana, graduating with highest honors.