April 1, 2015
Northridge Executive Practice Lead, Customer Experience and Contact Center Management, Pam Plyler, discusses on Loyalty360 the recent integration of customer service on social media with traditional channels such as call centers. Social media, however, requires additional considerations to be made for privacy and customer expectations around response time. Plyler outlines five ways a company can foster brand advocates and improve customer service on the social media channel.
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