Insight into Big Data and the Customer Experience

October 29, 2014 

Tamara Solarich, Chief Marketing Officer, explains in MarketingProfs the importance of a big data strategy in converting data-based insights into actionable outcomes for improved customer experience. 

Tamara describes how big data can be utilized across all of the different stages in the customer journey. She explains, "Marketers of competitive brands need to become faster and more effective at adapting customer-facing business dimensions to the actual needs of the marketplace." 

To read more, visit MarketingProfs