Pam Plyler Shares the Challenges of Social Customer Service and 5 Steps to Improve

March 27, 2015 

Northridge Executive Practice Lead, Customer Experience and Contact Center Management, Pam Plyler, describes a few of the challenges companies face when developing a customer service program on social media with DestinationCRM, such as: 

  • Managing consistency across channels 
  • Privacy concerns 
  • Determining when to step in 
  • Monitoring customer feedback. 

Pam further explains how these complexities can be managed through a comprehensive social customer service program and gives 5 key components of an excellent program. 

To read more, visit DestinationCRM